The October JFP is online. 157 ads in the print version; 119 ads in the web-onlies--they restart the numbering in a weird way; who knows how many duplicates.
Last year on JFP day, we had 140 in the print edition, 256 total (not adjusting for duplicates--a commenter in last year's thread says it was more like 220, total). In October of '08, we had 267 in the print version. In '07, we had 347.